AV Channel 21
A weekly magazine of information, education and entertainment with the following components:- News, sport and editorial materials compiled into a weekly digest and hosted by a regular presenter.
- Information programmes on subject matters provided by the Ministries (eg: Agriculture, Health, Finance...)
- Rural news and events using the mobiles and ENG crews, also made available for broadcast.
- AgriVisual-supplied feature movies and documentaries for entertainment.
- Education materials supplied from Ohana Foundation through AgriVisual. Ohana, a US-based, not for profit foundation, has over 500 DVDs on a wide range of subject matters.
- Non-Government Organisations (NGO’s) and Aid Agency materials, sponsoring the whole or parts of the weekly magazine.
- Private sector materials (eg advertisements and promotions) that also sponsor the whole or parts of the weekly magazine.
These weekly magazines are compiled onto standard DVDs. This format has many advantages - in particular, an efficient production method and low-cost distribution to mass audiences.
Re-using existing content
Existing materials can be regenerated onto DVD format and introduced into the weekly magazines. Ministries have access to valuable materials that already exist on:
- Film
- Videotape
- Audiotape
- Still Photographs
- Powerpoint Presentations
- Graphics
- Animation
Building the DVD Library
These existing materials can easily be regenerated onto DVD and enhanced with appropriate Internet materials for extra content. The resulting DVDs can be distributed via AV Channel 21.
Financing AV Channel 21: Providing Revenues
The identified sources of revenue are:
- Services for Ministries, Parastatals, Agencies and the Private Sector
- Sponsorship
- Advertising
- Product Placement
- Market Surveys
- Servicing Projects (Information, Monitoring and Evaluation)
- Internet Sales of products and digital templates
- Transfer of System Knowledge and Experience to other countries
The unique reach of AV Channel 21, from cities to towns and villages will make the products and the network attractive to sponsors and advertisers.
With revenues from these diverse sources, Ministries can expect to run the channel as a self-sustaining national communications network.